Social media platforms are the most important communication channels for creating awareness of Belimo as an employer. Activities should focus on the platforms that are most relevant to our target audiences and where these audiences are most active.
LinkedIn
LinkedIn is our most important social media channel. The platform brings together nearly all of our target audiences, and users are accustomed to seeing employer branding content there.
In addition to maintaining a strong and informative Life Page, we use LinkedIn for organic posts that highlight our EVP and its individual pillars. For target group-specific topics, we increasingly rely on paid content to ensure we reach the right talent.
We aim for a balanced mix of video and image-based content. In addition, we provide employees with images and templates so they can actively engage on LinkedIn as Belimo ambassadors.
Visit LinkedIn
YouTube
YouTube is primarily used for advertising through short-form videos and reels. The platform allows us to reach a very large audience across our core regions, although function-specific targeting is limited. For this reason, YouTube is mainly used to increase awareness.
Visit YouTube
WeChat
WeChat is the most important multifunctional social media platform in China. We will publish the same content used on LinkedIn and YouTube to raise awareness of Belimo and attract relevant talent in the Chinese market.
TikTok
TikTok is particularly effective for reaching young professionals who are looking for apprenticeships or other entry-level opportunities.
Our focus on TikTok will therefore be on content related to vocational training in Switzerland. Depending future needs and results, the platform's use may be expanded at a later stage.
Visit TikTok
Social Media
Social media platforms are the most important communication channels for creating awareness of Belimo as an employer. Activities should focus on the platforms that are most relevant to our target audiences and where these audiences are most active.
LinkedIn
LinkedIn is our most important social media channel. The platform brings together nearly all of our target audiences, and users are accustomed to seeing employer branding content there.
In addition to maintaining a strong and informative Life Page, we use LinkedIn for organic posts that highlight our EVP and its individual pillars. For target group-specific topics, we increasingly rely on paid content to ensure we reach the right talent.
We aim for a balanced mix of video and image-based content. In addition, we provide employees with images and templates so they can actively engage on LinkedIn as Belimo ambassadors.
Visit LinkedInYouTube
YouTube is primarily used for advertising through short-form videos and reels. The platform allows us to reach a very large audience across our core regions, although function-specific targeting is limited. For this reason, YouTube is mainly used to increase awareness.
Visit YouTubeWeChat
WeChat is the most important multifunctional social media platform in China. We will publish the same content used on LinkedIn and YouTube to raise awareness of Belimo and attract relevant talent in the Chinese market.
TikTok
TikTok is particularly effective for reaching young professionals who are looking for apprenticeships or other entry-level opportunities.
Our focus on TikTok will therefore be on content related to vocational training in Switzerland. Depending future needs and results, the platform's use may be expanded at a later stage.
Visit TikTok